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ABOUT US

Imagine standing on sacred African soil, the very ground where your ancestors once walked with purpose, pride, and dignity. For centuries, their stories were told through names—royal names that carried the weight of kingdoms, the wisdom of elders, and the hope of generations yet unborn. These names were more than mere words; they were crowns of identity, symbols of belonging, and keys to an unbroken legacy.

But then, history happened. Forced migrations. Displacement. Loss.

In the dark waters of the Atlantic, their names were stolen, replaced with ones that bore no connection to their spirit, their story, or their lineage. The royal names of kings, queens, and leaders were erased, leaving only silence where history once roared. For centuries, those in the diaspora have carried the burden of a name that doesn’t tell the story of where they truly come from.

But what if that could change?

What if you could restore the legacy stolen from your ancestors? What if your name could once again reflect the power, honour, and royalty of your heritage? Imagine introducing yourself—not as a name disconnected from your roots—but as someone who carries the legacy of the Africa. It’s a powerful statement: “I know who I am, and I will never forget where I come from.”

Owning a royal name is not just about a title, owning a royal name is a bridge—connecting the past, present, and future. It’s about reclaiming your identity. It’s about declaring to the world that you are the descendant of those who refused to be erased. It’s about honouring your ancestors while inspiring your descendants.

This is your moment to join the UBUNTU movement to rise, to reclaim, and to carry forward the legacy that is rightfully yours. Let your name be the crown that connects you to the greatness of your roots and the glory of your destiny.

Join us in this journey of heritage, innovation, and impact—together, we are weaving a brighter future, one thread at a time.

Join Us

“What if you could reclaim a legacy lost to time? What if your name could carry the echoes of kings, queens, and warriors—a testament to the strength, resilience, and pride of your ancestors?
It’s not just a name; it’s your story, your heritage, and your throne waiting to be reclaimed.”

Ubuntu Patra

At Threads of Heritage, we are weaving a story that transcends fashion—a story of culture, empowerment, and transformation. This initiative is more than a celebration of African artistry; it is a bold movement to reconnect the past with the future, showcasing the beauty of tradition while embracing the possibilities of innovation.
Our vision is rooted in progress, not just for our artisans, but for the communities, cultures, and economies we touch. Each thread represents a journey—of a community finding strength in its heritage, and of a world that grows richer through the sharing of stories and cultures.
But progress does not happen in isolation. It thrives on connection, collaboration, and shared purpose. Threads of Heritage is a platform for dialogue. As we forge ahead, our commitment remains unwavering. This journey is about more than producing beautiful products; it’s about creating meaningful impact—economically, socially, and environmentally.
To everyone who believes in the power of culture, the dignity of work, and the strength of community, I invite you to join us. Together, we are not just building a bridge between Africa and the world; we are crafting a legacy of progress, pride, and possibility that will endure for generations.

Mayb AbelsonFounder, Threads of Heritage